GoLive™ Remote Productions
Exclusively offered through our representation: The Atfluence Agency
Be on set without being on set.
Control Freaks are encouraged
GoLive Remote Art Direction
Art Directors can now attend any shoot without having to be on set. So no more canceled vacation plans all because you have to approve a few images. Now with GoLive, you can interact with anyone on a live set simply by speaking directly to one of the live stations onset or for the ultimate control Art Directors can move around the set and interact with others through our telepresence robot.
Unlimited Attendance
GoLive Clients, Agency, Vendors
With GoLive an unlimited number of people can drop in on the set, view and listen to any conversation on set. Raise your hand and speak to the art director or go into a breakout room with the other team members to discuss all of the details. In each breakout room, any of the stations and robots can be viewed as well as the capture screen, individual files already shot, and even a live image of the overall stage. Breakout rooms are run like normal Zoom rooms where everyone is free to participate without disturbing the flow of the shoot.
GoLive Virtual Focus Groups
Virtual Focus Groups
Never before have Focus Groups been possible to provide input during a live shoot. Normally crude mock-ups are made and approved by a focus group which can really impede creativity.
Moritz&Co can cast a virtual focus group that matches a brand’s target demographic perfectly. When options are available the files are sent by the digital tech to the virtual focus group leader. The leader discusses each option, gets approval or returns with the group’s input so that a final approved image can rapidly be achieved.
Virtual focus groups catch details that the art director, the client even the agency might miss, reduces the risk of media buys that are not effective, and eliminates the potential for re-shoots.
Each department is represented by our exclusive GoLive stations that appear on Zoom as individuals. Each station features a 16” screen, mic array and the view is controlled by artificial intelligence so that every person in front of the station appears in the frame. The viewer also has the option to zoom in and examine details.
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Hair&Makeup, Wardrobe, Production, Photographer and Digital Tech all appear as separate Zoom windows on a GoLive Set.
Each station of a shoot appears as a window on Zoom. The art director can choose who can speak and who he is speaking to.
Set visitors can enter a breakout room where they can have a separate discussion while watching the action on set.
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Next best thing to being on set
For control freaks that want to be able to physically move around set and speak to the people around them, Moritz&Co offers our exclusive Telepresence Robot. The TP robot can be controlled easily through either a desktop, iPad or iPhone and allows the art director to physically move around set and have interactions with people on set.
The TP robot’s camera appears as another station on the GoLive Production
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Capture View, Live Stage View and access to images that have already been shot.
The Art Director can sit back and speak to each station, move around on a TP robot and toggle between the capture screen and live stage view. The files that have been shot can be opened and reviewed by the Art Director as well as anyone in attendance.
GoLive by Moritz&Co
POWERED BY ZOOM
GoLive is powered by Zoom so everyone who attends the virtual shoot already knows how to use the system.
Art Director along with the photographer and producer has full control over who is able to speak on set which prevents visitors from interrupting the flow of the shoot.
The Photographer and Art Director can rapidly make decisions and consult visitors when needed for approval.
UNLIMITED VISITORS
The average cost per visitor to a set is between $250 to $1,500 not including travel and employee costs nor how it impacts, slows down and costs vital performance during a live shoot.
Breakout rooms allow unlimited numbers of clients, agency staff even vendors or buyers can attend and give their input. Breakout rooms have full access to view any station, live set, caption screen, or images so anyone and everyone can discuss the shoot without interrupting the shoot, wasting precious resources, or adding increased costs for additional people to attend a live shoot.
VIRTUAL FOCUS GROUPS
Virtual Focus groups reduce the risk of mistakes, indicate how approved media will perform, and ensure every detail is perfect that even a bank of clients might miss.
When the media buy is just too big to risk problems Virtual Focus Groups are the answer. They also eliminate costly mistakes that result in poorly performing media or costly re-shoots.